As of February 6, 2020, people have now raised over $3 billion for personal fundraisers and nonprofit causes on Facebook. (FB.com)
Facebook for Social Impact…
I build fundraising tools on Facebook that enable people to support causes they care about.
Earlier this year, I led our product efforts to address the global financial crisis sparked by COVID. I launched Business Fundraisers to ensure that thousands of small businesses impacted by COVID were able to get the support they needed to stay afloat. Small businesses who may not have been able to secure other grants or relief loans were able to raise millions of dollars by leveraging these new tools.
This year, I also led our fundraising initiatives to advance racial justice on Facebook. I launched a major fundraising campaign on Juneteenth in which Facebook seeded over 175K+ fundraisers created for racial justice organizations such as the Equal Justice Initiative. In one weekend, Facebook users raised over $12M for these nonprofits. They continued to raise even more for other racial justice organizations over the next couple months.
I joined Facebook in January 2019. My initial role was to lead the growth and international expansion of our flagship Birthday Fundraiser product. Now I lead growth efforts to drive adoption of all of our nonprofit and personal fundraising products.